brand loyalty


brand loyalty
brand loyalty brand loyalty loyalty

* * *

brand loyalty UK US noun [U]
MARKETING, COMMERCE the habit of always choosing to buy a particular product or brand: build/create/develop brand loyalty »

The company should focus on delivering the best product at the cheapest price, and that will build brand loyalty.

»

encourage/maintain brand loyalty

»

More than 60% express strong brand loyalty when they buy food and beverages.


Financial and business terms. 2012.

Look at other dictionaries:

  • Brand loyalty — Brand loyalty, in marketing, consists of a consumer s commitment to repurchase the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy.Dick, Alan S. and Kunal Basu… …   Wikipedia

  • brand loyalty — noun Continued support by consumers of a particular brand rather than its competitors • • • Main Entry: ↑brand * * * brand loyalty see ↑brand, 1 • • • Main Entry: ↑loyalty …   Useful english dictionary

  • brand loyalty — noun count or uncount the tendency of customers to keep buying the same BRAND of a particular product instead of trying other brands …   Usage of the words and phrases in modern English

  • brand loyalty — Support by consumers for a particular brand or product. Brand loyalty is usually the result of continued satisfaction with a product or its price and is reinforced by effective and heavy advertising. Strong brand loyalty, which is often… …   Big dictionary of business and management

  • Brand Loyalty — When consumers become committed to your brand and make repeat purchases over time. Brand loyalty is a result of consumer behavior and is affected by a person’s preferences. Loyal customers will consistently purchase products from their… …   Investment dictionary

  • brand loyalty — UK / US noun [countable/uncountable] Word forms brand loyalty : singular brand loyalty plural brand loyalties business the tendency of customers to keep buying the same brand of a particular product instead of trying other brands …   English dictionary

  • brand loyalty — /brænd ˈlɔɪəti/ (say brand loyuhtee) noun Commerce the tendency of a consumer to buy products sold under a brand which they know as being of good value …   Australian English dictionary

  • brand loyalty — /brænd lɔɪəlti/ noun the feeling of trust and satisfaction that makes a customer always buy the same brand of product …   Marketing dictionary in english

  • brand loyalty — /brænd lɔɪəlti/ noun the feeling of trust and satisfaction that makes a customer always buy the same brand of product …   Dictionary of banking and finance

  • loyalty — loy‧al‧ty [ˈlɔɪəlti] noun [uncountable] MARKETING the fact of being loyal to a particular product: loyalty to • He has noticed a falloff in loyalty to particular brands of car. ˈbrand ˌloyalty MARKETING the degree to which people regularly buy a… …   Financial and business terms